Swile is a brand that is bold, friendly and entertaining

Thibaut Crepelle shared a motion design project created for Swile. The project has many contributors but the focus here is on the motion design and branding. Swile is a brand that is bold, friendly and entertaining. This video is the representation of all the aspects of the identity, from the font all the way to the product.

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Animation Breakdown

Animation was made in a way that the elements are always in motion, the idea here was to create catchy movements and attractive transitions to reflect the fact that everything appearing on the screen is a single product and a single brand.

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Storyboard

The idea was of course to remain consistent with the brand codes, starting with a first 2D typographic part and then gradually moving towards 3D product animation.

Check out the full product at swile.co

For more information make sure to check out Thibaut on

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