Heinz Bloody Mary is a personal project, I believe shared by Constantin Bolimond. The reasons I don't know for sure if it's personal is because the project is simply beautiful done. The quality of the renders gave me the impression it was the real product.
We have seeing many companies like Facebook, Google and Apple; all taking their turns into VR/AR. What happened if it was designed to a level of a fashion brand? What would have been the approach? Well this is exactly was this concept is all about by Korean-based studio PDF Haus for Givenchy. I personally love this concept and how you can really see this could work out with such a stylish flair.