I am a fan of industrial design projects, especially conceptual ones.
Let's take a look at the latest from Fitbit, called the Ionic (Love the name!). It's packed with many features including personalized guidance & insights, built-in GPS, stores music, heart rate, 4+ days battery life and more. Currently, for pre-ordering, you will be able to accessorize it with bands for different aspects of your everyday routine from sport, leather and classic. I'll be very curious to see it live and test it for every situation. From what we are seeing today from its industrial design, this may be the potential Apple Watch killer, wouldn't you agree?
Fitbit is a brand that is located all over the World with the goal to emphasize and empower to live a healthier, more active life. They design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.