Insightful Talks on Making Ideas Happen from the 99% Conference


Last Wednesday I was chatting to Cameron, one of Abduzeedo contributors and we were talking about lots of things when we talked about this idea of doing a live broadcasting with the whole Abduzeedo team, so we decided to do it to test how things would work, we just got everybody together and simply did it. It turns out to be a lot of fun and we will keep doing it especially because of the feedback and interaction we had with our readers and the design community.

One of the things I noticed with the questions and conversation with our readers and the Abduzeedo team was some doubts about freelancing or starting a business in the creative field. I believe everyone has questions about that, including me, and because of that I started looking for some answers reading books about the subject. There are amazing books talking about this matter, books such as Rework, Crush It!, Talent Is Overrated and this new one that I am still reading called Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky. All these books are about doing, starting business and making ideas we have happen. There are great insights and examples.

Making Ideas Happen chronicles the methods of exceptionally productive creative leaders and teams – companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – that make their ideas happen, time and time again.

Scott Belsky is the guy behind Behance, my favorite website out there to see what some of the top creative professionals are doing. He also runs, I think, a site called 99% - and organizes the 99% conference where successful guys talk about how they did something, or how they made their ideas happen. All the talks are really good but I decided to post 4 of them here on Abduzeedo because I believe they will answer some of the questions you guys asked us during the broadcasting.

Seth Godin: Quieting the Lizard Brain

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our "lizard brain" as the source of these primal doubts, and implores us to "thrash at the beginning" of projects so that we can ship on time and on budget.

You don't need to be more creative, all of you are too creative.... what you need is a quiter lizard brain... - Seth Godin"

Threadless: The Do-First Work Ethic

Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their "Do-First Work Ethic" encompasses virtues like: staying scrappy, being 100% reactive to your community, embracing a DIY approach, learning from failure, and always (always) taking the first step.

Jack Dorsey: The 3 Keys to Twitter's Success

Jack Dorsey outlines three core takeaways from his experiences building and launching Twitter – and more recently – Square, a simple payment utility. 1) Draw: get your idea out of your head and share it, 2) Luck: assess when the time (and the market) is right to execute your idea, 3) Iterate: take in the feedback, be a rigorous editor, and refine your idea.

Scott Belsky: Don't Let Your Genius Go Unnoticed

Particularly in the creative world, there is a stigma around self-marketing. Many of us believe that our talents should speak for themselves. On the contrary, Behance founder Scott Belsky argues that we must take it upon ourselves to ensure that others recognize our strengths.

You don't need to be more creative, all of you are too creative.... what you need is a quiter lizard brain... - Seth Godin"

I highly recommend that you visit the 99% webiste for more information and to watch all videos. It is definitely worth checking them out.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.