Inspiration: Dutch Design Week Eindhoven


Once again it was time for my favourite 2 weeks of the year! It has a few reasons; My birthday, a week off from school, and most importantly for this post: The Dutch Design Week Eindhoven! I have still not figured out why they call it "Dutch", as it is only in my city, but I love it! This post will feature some pictures of the graduates from the Design Academy Eindhoven.

DDW Ad I thought it'd be fun to start with the advertisement for the DDW. It was placed all over town, and I find it very creative, yet simple. If you look closer into the logo, you can see the first 2 petals of the flower are "D"s and all 3 petals form a "W".

DDW Power Of Design

"Power Of Design!" or should I call it "design electricity"? Anyway, the concept of this product was to show people how much electricity devices use when they're on standby mode, as shown with the red lights, 1 part of the circle was coloured when the light was on standby, when fully powered, it showed 3 coloured parts! (it only shows 2 here, it was dimmed) It also has a big green button, which I like, to turn everything off!

DDW Step/Bicycle

Another idea I really liked, as you can see it's an step, however, when you apply the two parts laying next to it, and reposition the foot-part. You have a small bicycle!

DDW Paper Holders

I thought this one would be cool for us designers (referring to the business cards + sketch holders). These are some things to hold up, and organise things like business cards, sketches, brochures, etc. I thought it'd be a nice way to present stuff like this to clients :)

DDW Mud Powered

I thought this would be a good one for our "eco-friendly" world, these are electrical things, running on MUD. Yeah, mud, the little organisms in the mud would be able to light some LED lights, and even a little alarm-clock!

DDW Marble Table

I liked the idea of this one as well, a regular table, with some grapples and holes in it for kids to play with marbles. What a hell lot of work must have been in this one!

DDW Wooden Skeleton

I thought this one was really cool! When buying this, you are able to rebuilt a skeleton of some cool animal like a snake, an eagle, a beaver or something else, in wood! Also, when placed in the right light, it looks really great!

DDW Numerical Me

"Numerical Me" the creator called it when she explained it to us, "This is how society has made me". The idea behind this poster, is the creator, but in a way of numbers, birth date, social security number, credit card, etc. I thought it was very special to have one of these made with your own data.


I really enjoyed these 2 weeks, and I hope you could enjoy a little bit with this post. Click here if you want to know more about the Design Academy Eindhoven. Click here for the DDW website. Cheers!

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.