Jun 22, 2018
So...Instagram launched its latest feature called: IGTV. What is it? It's a new update where you will be able to watch long-form and also vertical videos from your favourite creators. What's interesting is that Instagram is pushing creators to actually use it, it's almost the same feel we all had when we were first introduced to Vine. One feature where Instagram could really shine is the fact that the videos that you are filming or uploading can be one hour long. That's just crazy! In terms of UI/UX, it's very similar to what's been already done on Instagram Stories. It's the same behaviour except it's with TV. What this would mean to its competitors like Snapchat. YouTube and more.
In their words
IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.
- Read more on Instagram
We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.