The past 2 years have been difficult. It’s hard to put on words. I struggle with anxiety and the pandemic really made that worse. I’ve been trying to cope with it as I mentioned in the past and I created a breathing app to help me cope with it. Calmaria.app was a fun side project, it pushed me to learn SwiftUI and Android development. It gave me more confidence and experience. Last year my wife Ibby Sasso decided to expand the Calmaria.app brand and wanted to fulfill one of her dreams, which was to create a fragrance. In December we launched Calmaria Terral.
I have been designing for digital media so long that I forgot the joy of building a physical, analog, printed design. I forgot how painful it is to make sure there are no mistakes. Remember, there’s no Command+Z for that. And we definitely had one of those.
Terral is Portuguese for the offshore breeze that originates in mountain woods... Intended for use with our breathing app, Calmaria, Terral is a gender-neutral fragrance, flexible for layering or use on its own.
Calmaria Terral is intended for use with our breathing app, Calmaria, Terral is a gender-neutral fragrance, flexible for layering or use on its own. For anyone needing stress-relief and tranquility, apply Terral lightly to pulse points as a gentle reminder to breathe in and take time for yourself.
The inspiration for the name comes from surfing and my native language, Portuguese. Calmaria for surfers means no waves in the ocean. Terral on the other hand means offshore wind, which is the wind that makes the waves perfect because it holds them so they can break in a uniform way.
For the design I kept it simple, basic black and white label and packaging. Because our budget was limited and small I tried to do as much as I could myself for the marketing materials. I built the website in HTML, deployed to GitHub pages and we used Shopify for the e-commerce flows. Even the waves you see on the site were digital, I made that as part of my Blender 3D weekend learning. I guess the investment paid off. Below you can see the overall branding and visual identity.
If you want to purchase one or want to get more information make sure to check out calmaria.app/terral — we still have some units but the stock is quite limited.