Kati Forner Design's Beautifully Minimal Branding for H.Smith

We're starting the week off with some beautiful blush-toned branding work from Kati Forner Design, a full service creative studio based in sunny Los Angeles. Kati was tasked with a comprehensive brand identity for H.Smith, a luxury, fashion-forward boutique with a discerning clientele. The sophisticated, feminine and perfectly minimal work is comprised of textural papers, hand painted patterns, gold foils and blind embosses creating an elevated brand voice. We are particularly smitten with the soft color palette lending just the right elegance to the overall look and feel. 


Written by

Ibby Sasso

Wife, mom, "writer", pun lover, wannabe memory champion, candle and handwriting connoisseur. Public Relations veteran, most recently as director of PR, I oversaw global strategic communications for one of the most iconic American brands, Levi's. I like to travel and talk :P

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