Lamborghini Aventador


Intelligent interfaces and augmented reality UIs have been around for quite some time but they've never really hit the nail on the head in terms of execution and utility. Futuristic UI was very common back in the Flash days where we could see all sorts of animations and interactions despite the fact that we didn't have any real tactical devices. Nowadays, it seems that more and more people are trying to explore this concept and hopefully this time they will get it right. With that in mind we feature a really cool project title LAMBORGHINI AVENTADOR done by 2RISE® GmbH.

You don’t catch customers by a touchscreen, just because it is touchable. Therefore it requires a lot more and we always think about new possibilities of making an interactive presentation more attractive.

Lamborghini is a perfect example of going different ways, because they decided to build super sport cars that look like spaceships. We also search for ideas how we can show a product in an uncommon way and for that we build a dark apocalyptic environment around this aggressive looking car – perfectly fit to its hard style.

It was fun to redesigning our very first presentation and by adding more details and some new features such as “intelligent” interfaces that only pop up and show information when you are in the right angle. You don’t have to click or touch anything. We also programmed new shaders to improve our look i.e. DOF, bloom, lens flares, car paint and realtime shadows/ ambient occlusion.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.