LATE - American IPA Beer Art Direction & Graphic Design

Benoit Hody, Anthéa Ferreira, and Atelier Minuit shared a beautiful art direction and graphic design on their Behance profile. The project is not super recent, but for some reason, I simply missed it so, better late than never. Basically, they were asked to design the label for LATE - American IPA beer. The four letters' type is a custom-designed typeface. Based on the beer's name, the typeface plays with the label format, being late itself.

Graphic Design

Credits

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Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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