We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand.
Legurmê is a gourmet antipasti brand that targets young consumers with busy routines that seek high quality and convenient products. The colors differ the flavors of each antipasti, forming a collection of harmonious labels. Let's take a look at their beautiful branding & packaging design.
Designed by Brazilian creative studio IndustriaHED.
The name Legurmê is a mix of two words, “Legumes” Portuguese word for Vegetables and “Gourmet”, a cultural ideal associated with the culinary arts, word with the letter “t” mute and "Puro Sabor” that means pure taste or pure flavor.