Sérgio Fonseca and Pedro Paulino, two talented designers from Brazil, recently completed an impressive branding and logo design project for Legg, a Brazilian furniture brand. The brand was founded with the purpose of meeting the needs and desires of those who seek originality and practicality in design. With a modern and timeless design, Legg bets on furniture that reflects the way of being and living of its customers.
The name of the brand, Legg, arises from the objective of creating the unprecedented and going beyond. The name is an abbreviation that combines the meanings of "legna" (wood in Italian), "legacy," and also "leg."
Sérgio and Pedro's branding solution for Legg is a bold and visually striking wordmark that embodies the brand's contemporary and avant-garde spirit. The wordmark is crafted from well-defined modular shapes, resulting in capital and long letters that present the necessary magnificence and grandeur. The first "G" stands out, reaching the brand's contemporary and avant-garde spirit.
Inspired by minimalism and clarity, the primary chromatic palette is based on the purity of white and black, while the secondary colors seek to enhance the materials present in the brand's products. The visual simplicity of the branding solution directs the spotlight to what really needs to be exposed with greater relevance: the incredible furniture.
Overall, Sérgio and Pedro's branding solution for Legg is a testament to the power of simplicity in logo design and brand identity. Their use of bold and well-defined shapes, combined with a minimalistic chromatic palette, effectively communicates the brand's contemporary and avant-garde spirit while showcasing the incredible furniture Legg produces. If you're looking for inspiration for your next logo design or brand identity project, be sure to check out Sérgio and Pedro's work for Legg.
Logo design and brand identity artifacts
- Brand Direction: Manoela Resek
- Creative Direction: Pedro Paulino - Ppstudio.Co
- Graphic Designer: Sergio Fonseca
- Photos: Legg Team