London Type Foundry launches IR Lüthold Sans and IR Lüthold Sans Text by Ian Ritchie—two DIN-inspired typefaces crafted for branding, editorial design, and digital typography with precision and modern character.

Big news from London Type: the foundry just rolled out the typographic red carpet for Ian Ritchie, former partner at Jones Knowles Ritchie and he didn’t arrive empty-handed. Call it a JKR → LTF evolution with serious typographic pedigree. Ritchie drops not one but two new type families, each rooted in the structured beauty of DIN 1451 and lovingly engineered into something sharper, cooler, and decidedly contemporary.

Meet The Typefaces: IR Lüthold Sans

Born from Ritchie’s art-school sign-writing days in the ’70s (yes, analog hustle!), IR Lüthold Sans carries industrial DNA with graphic finesse. Think DIN meets design-studio swagger: condensed proportions, authoritative stance, and those delicious ink traps and high-contrast spines that give it both precision and personality. 12 styles, italics across the board, and enough weights to take your headline hierarchy from whisper to thunder.

Also Introducing its Softer-Spoken Sibling: IR Lüthold Sans Text

Every hero needs a partner. Enter IR Lüthold Sans Text, same lineage, re-tuned for warmth, rhythm, and reliable long-form readability. Where Lüthold Sans brings the billboard energy, Text handles the captions, UI labels, decks, and paragraphs without breaking a sweat. Slightly wider, lower contrast strokes, and optimized for keeping the eyes happy.

A dynamic duo: one makes the statement, the other keeps the story moving.

A Collaboration with Heritage

Originally sketched by Ritchie and refined alongside Paul Harpin (and once cheekily named “Günther!” — we love a font with lore), Lüthold continues a lineage of real-world utility elevated by designer sensibility. This is industrial heritage rebuilt for modern brand systems, editorial layouts, and identity work that requires both muscle and finesse.

New Fonts, New site, Same impeccable taste

Both families debut exclusively on London Type Foundry’s freshly redesigned site that boasts a clean, confident platform worthy of its roster. IR Lüthold Sans & IR Lüthold Sans Text now live at londontype.co.uk. Go forth and kern responsibly.