A look inside an experimental WIRED Store

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Just kick off the week with a cool experimental retail design space from the folks of Verdes NYC for WIRED Magazine. As I am a true believer in the sad truth that retail experience is dying, it's great to see brands still stepping it up to build a better customer experience. Imagine seeing the "What's Inside" section of the magazine into a physical store, what are the odds? As readers, one of the first things we do after seeing a cool product. We would do a search online or watch a review video; how about just trying it out.

An experimental retail space that took the pages of WIRED into a temporary pop up in SOHO. The "What's Inside" theme dissected the products being featured and the and space itself to put everything on display. Made at Mother.

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Architecture & Branding

A look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED StoreA look inside an experimental WIRED Store

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François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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