Apr 16, 2018
Just kick off the week with a cool experimental retail design space from the folks of Verdes NYC for WIRED Magazine. As I am a true believer in the sad truth that retail experience is dying, it's great to see brands still stepping it up to build a better customer experience. Imagine seeing the "What's Inside" section of the magazine into a physical store, what are the odds? As readers, one of the first things we do after seeing a cool product. We would do a search online or watch a review video; how about just trying it out.
An experimental retail space that took the pages of WIRED into a temporary pop up in SOHO. The "What's Inside" theme dissected the products being featured and the and space itself to put everything on display. Made at Mother.