We mostly present projects for the quality of the work, how original is the concept but we don't often showcase a project for the story behind it. What was driven behind that design, the efforts that made this project a total great success?
We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity.
Brand Identity & Packaging Design