Moggie is a smart collar for cats with an incredible industrial design aligned with a beautiful software for smartphones. When I saw this project shared by Yuri Lence on Behance, first I thought, that is a good looking product but I didn't know what it was about.
We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity.
Brand Identity & Packaging Design