Motion Design for Tom Dixon Fat Chair Intro

Tom Dixon needed a creative partner for their latest product creation - the Fat Chair.  Jonathan Formento working closely with the incredible team of the acclaimed British designer to bring the chair to life in a fun and compelling way. They split the film in three chapters: Intro, Materiality and Finale. Below you can se some of the behind the scenes as well as beautiful 3D renderings.

"... the chair range is designed to hug the body and allows for multiple sitting positions. Available as a dining chair, high stool and lounge chair, the extreme simplicity of the components  is a testament to form following function, whilst maintaining a humorous silhouette and a reductionist aesthetic.  Quite a balancing act!" - Tom Dixon, OBE

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