Normann Copenhagen, Allez Chair - Motion Design

Back in February, Jonathan Formento had the honor to work with Danish design brand Normann Copenhagen. Working directly with Designer Simon Legald to understand the story of the piece, we brought to life their latest creation. The Allez Chair. Approaching the film with a fresh and compelling rhythm, we kept the clean and contemporary look and feel that so uniquely represents the brand. Featuring the color variation and materiality throughout as well as the packing quality of the product.

In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.” — Simon Legald.


"Allez gives a contemporary look and feel to the traditional café chair's soft idiom and constructive strength in terms of design, functionality and sustainability." — Normann Copenhagen.


  • CGI & Animation: jformento.
  • Product Design: Simon Legald
  • Client: Normann Copenhagen

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