An app design that combines a user-friendly interface and at the same time giving a smooth experience sounds about right. If you know how this kind of apps are usually is boring with infinite dropdown scrolling on mobile.
Take a look behind the scenes of the full redesign of National Geographic World Atlas IOS App. The design process included examining and updating the features in the existing app, with a focus on elegant typography and usability. Check it out!
National Geographic wanted to completely refresh their very first iOS app, the World Atlas, so they approached us to rebuild it from the ground up. The design process included examining and updating the features in the existing app, with a focus on elegant typography and usability. Perhaps the most interesting side-effect of rebuilding the app was the effect it had on the National Geographic cartographers – seeing their cartography on a responsive, interactive globe inspired them to start thinking differently about digital maps. Since release, the National Geographic World Atlas has been featured several times by Apple, including the weekly Best New Apps section and 2015's Best of April. Also, thanks to the new daily content, the app has the most returning users of any National Geographic iOS product
Ben Cline — Creative Director / Designer
Matt Carney — Art Directior / Designer
Eric Atwell — Designer
Geof Crowl — Designer
Ben Mingo — Designer
Megan Hansen — UX / IA