New Company Brand Direction for adidas



EIGA Design shared an amazing branding project they did for Adidas. I rarely share things that got featured at Behance, I like to find the new and unknown projects, but this one was too cool to let it pass. The adidas Group is changing to the adidas Company. The transition within the company provides the perfect opportunity to bring the power of brand identity into line with the corporate identity and to refocus communication with employees, investors and the public.

Working with adidas Global Brand Design, EIGA developed a scalable layout concept that is an integral part of the corporate design system. The concept enables communication in various forms: from a corporate look for more serious content to a brand-orientated, concise design. Despite varying visual designs, some of which are louder than others, the adidas Company remains clearly recognizable as the sender.


Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.