A New Type of Imprint


Nothing like ending the week with some beautiful editorial design inspiration. For this post I want to share the work created by Anti, one of Norway's most award winning agencies, for A New Type of Imprint Volume 6. I love how simplicity and beautiful photos are the only thing you need to achieve an elegant result.

A New Type of Imprint Volume 6 'Conversations on Creativity and Culinary Aesthetics'. Design Chapter TO by Umer Ahmed Art Direction cover Maja Hyggen

About Anti

Anti is a multi-disciplinary agency offering creative solutions to clients from every part of the world. We believe in simplicity, storytelling and creating an audience.

In todays society people are bombarded with around 5,000 communication messages on a daily basis. To make a lasting impression, we need to stop telling others what we are good at, and instead tell them what we believe in, creating an authentic sharing of experiences and passion between client and brand. With a growing competition for attention, brands who establish a strong and engaging concept, accompanied by strong visual expression, become the most memorable brands of tomorrow.

For more information check out http://anti.as/news

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.