Feb 22, 2018
Currently in Sweden, I had the honour to assist earlier today to the World Premiere of the new Volvo V60, right in the heart of Suburbia of Stockholm. I was part with many others in participation of a non-traditional way to unveil a new car. If you think about the traditional way of a conference hall or a motor show. It wasn't the case at all. We had a really warm welcome in a beautiful house where you were able to walk around and see first hands the diverse needs and realities of modern family life. After a quick lunch and being served fika, we took "stage" outside the house in the parking area where the snow (real snow!) was slowly falling down. It was the perfect set. We even had some neighbours from houses all around that was looking through their own household windows, it felt really like an intimate experience. After a little while, the new Volvo V60 was revealed to us. A stunning design packed with the new T6 Twin Engine AWD petrol plug-in hybrid that generates a combined 340hp or the T8 Twin Engine AWD petrol plug-in hybrid that delivers 390hp. That's not all, Volvo is standing tall as the industry leader in safety, with a comprehensive list of safety features including advanced driver support systems known from the 90 Series and XC60, making the new V60 one of the safest cars on the road.
In their words
The car was launched in its natural habitat – the driveway of a family home in Stockholm – highlighting Volvo Cars’ pedigree in family estates and pinpointing how the V60’s versatile design caters to the diverse needs and realities of modern family life. Few car makers can match Volvo Cars’ history and credibility in making well-designed, practical and versatile estate cars.
The family estate driver is an important customer for our business and has been for generations,” said Håkan Samuelsson, president and CEO of Volvo Cars. “The new V60 honours that tradition, but also takes it much further.”
Håkan Samuelsson on the Volvo V60
The new V60 shares Volvo Cars’ Scalable Product Architecture (SPA) platform with the award-winning new XC60 and four top-of-the-line 90 Series cars, which have been the collective force behind the company’s record-breaking global sales performance in recent years. The SPA-based V60 introduces a new standard to the mid-size premium estate segment with a luxurious interior, increased levels of space, advanced connectivity, plus Volvo Cars’ latest driver support systems and other safety technology.
The Unveiling Experience (Photo Gallery)
Volvo V60 Reveal Video
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 571,577 cars in 2017 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
- Learn more about the new Volvo V60