Nike by Luke Choice


Nike is one of my favorite brands, the reason might be because of the simplicity of its brand. Clean, elegant and iconic. The Nike symbol, the swoosh, is the pinnacle of simple and recognizable form. I myself have always loved to play with that symbol, my favorite being a composition titled Nike Hair. Anyways, in this post I would love to share some beautiful and inspiring work Luke Choice put together.

Velvet Spectrum is the creative home for Australian designer Luke Choice, now residing in New York City. Equally as comfortable with illustration as he is with a 3D environment, allows for a unique, playful aesthetic, thats covers multiple facets of design, illustration and typography. Luke has worked with clients such as Nike, American Express, Playstation Network, Ministry of Sound, Universal Music, EMI.

For more information check out

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.