Nike RED Laces Case Study

When we talk about photo-manipulation we almost think about incredible compositions, like fantasy scenes, or crazy manipulations. Sometimes the most amazing work of this kind is so real that we cannot even perceive it as CGI. A great example is the Nike RED campaign created by Souverein where Drogba, the soccer player, creates the Nike symbol and a soccer ball using just laces. I have to say, the first time I saw I couldn't say it was CGI, I truly believed it was real, but as we found out it was CGI we needed to share with you a little bit of the creative process behind it.

Drogba was shot without anything in his hands. The laces were then created in 3D and integrated into the photography.

Creation

Final result

Details