The process of creating a logo and the brand of a company depends on many factors, it's about positioning, marketing budget and audience. Ordinarily when the marketing budget is small, designers take advantage of the usage of clever symbols to catch the viewer's attention. The Kamcord logo exemplifies this pretty well. Its symbol is a clever representation of a hand movement used from movie directors and photographers to simulate how the camera will portray that scene.
Logo & Identity for recording technology for mobile game developers. This allows users to record, replay, and share a video of their awesome moments. Users can share this video on Facebook, Twitter, and YouTube. - http://www.kamcord.com/
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