BAIK - Bicycle Design

I haven't posted about industrial design in a while and it's always good to look for some inspiration away from the digital world. For this post I want to share this incredible project by Ion Lucin and Colorsponge titled Baik. The idea was to create a bicycle design with little elements as possible. The result is an amazing minimalist piece of art.


A minimal bicycle design by Ion Lucin. The idea was to create a bicycle design, with as little elements and lines as possible. With the help of symmetrical lines and angles, it was possible to create a frame, which would blend with the rims of the bicycle, in the same angle, thus even further eliminating the lines that were present.

The minimal design goes even further, in the way the color is applied, to express more with less.From a side view of the bicycle, you see that the bicycle is just mate black, and only from an angle view you can appreciate all the color that it has.The bicycle also has a bike bag, which is a part of the product branding. The branding follows the minimal idea, in form and color, and as with the bicycle, from a top view you can see it in complete black tone color only, and in color from an angle.

For the logo of the bicycle, and the branding, a custom typeface was created, following the project ideology.



  • Ion Lucin - concept, design, industrial design, graphic design, motion design, branding, typography, 3D modeling, 3D animation, final image editing, presentation
  • Colorsponge - 3D texturing, 3D lighting, V-ray rendering, image editing
  • Clark Rhee – sound design -

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