Instagram: Entirely New Look

We've been waiting for this to happen for a very long time and today Instagram is taking everyone by a storm with this gorgeous redesign. It's not only a rebrand of the logo but also the entire line of products including Boomerang, Layout and Hyperlapse. On top of that, they also did a redesign of their beloved app as well by adding a much simpler look/approach with a Black & White UI. Whatever you're a fan or not of this design, I just love how big brand like Instagram take such a big step at their rebrand and it's quite fun to observe. What do you think?

The Icon

Major overhaul on the icon with a flat approach on the logo with a vibrant gradient to support it. Does it mean that gradients are definitely back again?


The App

The App hasn't changed that much if you're talking about functionality. But the overall UI look has changed and I truly love this approach because you're really focusing on the feed, your profile and gives you the envy to capture more moments and share.

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Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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