Huh! Branding

Huu! branding project for a magazine and blog inspired by the mexican singer and songwriter Natalia Lafourcade. It was designed by Jonathan Mont, a designer from Tampico, Mexico. The project features a simple but bold typography. The design she came up for the blog is quite good in my opinion. I love how editorial it looks. It feels like a magazine, instead of just a plain web site. It also matches the magazine design quite well, or it just a beautiful translation from the magazine to the web. 

Project description from Behance

Huu! is a magazine and blog inspired by the mexican singer and songwriter Natalia Lafourcade. Their aim is introduce to the fans some news and texts related to she and her projects.

Expressiveness and the different musical nuances of Natalia, were the base of inspiration to create a joyful and effusive brand. The naming was inspired in one of her songs and was chosen to generate a word with many meanings.

The brand transmit a joyful and expressive value through the colors.The three colors symbolize to Natalia Lafourcade, her fans and the magazine team. Huu! is the result of an emotional mixture with a current and alternative character.


Jonathan Mont is a Mexican designer, lover of branding, the creative process and the effect that it can cause. He uses ingenuity, function and intuition to create creative projects that connects with the people. For more information check out

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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