Industrial Design and Branding of Moggie

Moggie is a smart collar for cats with an incredible industrial design aligned with a beautiful software for smartphones. When I saw this project shared by Yuri Lence on Behance, first I thought, that is a good looking product but I didn't know what it was about. Looked like a fitness tracking. After checking the details I finally learned that it was a movement tracker for cats. It's amazing to think that we live in a time that we can have this kind of technology available not only for us but for our beloved little pets.

Industrial design and Branding

Yuri Lence is a product designer and design director from Kyiv, Ukraine. He is also the co-founder of Moggie. For more information check out

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