Let's start off the week (for me for sure) with a branding project that involves graphic design, illustration and lots of data. I would agree with most of you that data is quite a boring subject and quite a challenge to tackle through design.
The EPA Graphic Standards System was a guide to consolidate numerous US state offices with their graphic design and communications department. Back then, millions of dollars were being wasted annually due to non-standardized formats, inefficient processes, and almost everything being designed from scratch. 40 years later, creators of the NYCTA and NASA Graphics Standards Manual reissues are back in collaboration with the design firm that once worked on the EPA for a new edition.
Currently live on Kickstarter is a collaboration from designers Hamish Smyth and Jesse Reed of Standards Manual partnered with AIGA and legendary design firm Chermayeff & Geismar & Haviv (responsible for Chase bank, NBC & PBS logos) to reissue the 1977 EPA Guide as a hardcover book.
A portion of the proceeds will go to Earthjustice’s programmatic expenses in their mission to protect the environment and AIGA’s operational expenses for its Design Archives, which identify, preserve, and make collections of enduring value available to the public.