Holy Affair was approached by gin aficionados who wanted to open the best gin bar in the country. Their ambition needed the corresponding identity for the new brand.
A mixture of calligraphy and graphic design for this stunning yellow branding for the clothing brand named: OMG. I am not sure if it's a real brand or not. But I loved the fact they used Geogrotesque Font Family for their brand and the fact that they used a colour like yellow to a palette that complements typography and bold stroke outline.