Every four years we have the summer olympics to look forward to, one of the most important sporting events in the entire world. For each one of these events there's the mega investment not only on infra-structure but also marketing and branding.
Our good friend Radim Malinic recently released some fresh work from his portfolio and we had to feature them on ABDZ. It's two branding projects and we are sharing one which is a branding for a new London medication studio called: Inhere. From the logo, type, icon system; we are just stunned by the choice of colours. Always so lovely! For those who is familiar with Radim's work, (in my opinion) he is the master of colours. Let the work speak for itself!
Radim Malinic is a person that wears multiple hats from being a dad, designer, creative director, illustrator and speaker. I wonder how he gets any sleep! You should definitely check out his book: Book of Ideas that we've featured on ABDZ.
Inhere exists to help busy Londoners stop, pause and hear themselves again. They run run bite-sized meditation sessions of different lengths and with different focuses throughout the day.
In their words
London’s first teacher free, drop-in meditation studio has opened in the heart of the City. Inhere is the brainchild of Adiba Osmani, who wants to offer the stressed out, overworked City community a flexible, hassle-free and stylish place to retreat and unwind. Inhere has worked with a team of leading design talent to create this elegant new concept in meditation studio design, the first of its kind in the capital. The aesthetic of the Inhere brand has been created by brand design expert, Radim Malinic of Brand Nu, and the tranquil surroundings of this serene studio in the heart of Monument have been designed by set designer and stylist Mihaela Berbecar. Penguin Media Solutions have provided the AV experience.
Radim Malinic is a renowned creative director and designer based in London who has worked with leading global brands such as Google, Sony and Adidas. He has produced the brand identity for Inhere and taken inspiration from the cycle of day and night, and the geometric compositions of mandalas. Malinic has created a bold, graphic eye-like logo device which conveys the studio’s aim to soothe stressed out Londoners by encouraging them to take some time out to look inwards and find inner peace and calm through the ancient art of meditation. Partly inspired by the concept of a creative block, Malinic’s logo is comprised of two halves. One half made up of sharp lines directed outwards and one half made up of curved forms moving inwards, aiming to show how meditation can transform the outward looking, linear anxieties and worries of the mind and help bring the focus of the mind inwards, reducing symptoms of anxiety and stress.