No Logo Logo! Brand Identity for Something

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Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below.

Brand Identity

  • Brand Identity
  • Creative Direction
  • Verbal Branding
  • Copywriting

What if we helped the brain subconsciously brand for you? What if there was no logo, and we were left to fill in the gaps? Research shows that we learn far better by doing and participating than watching passively. So why not have the audience participate? This is exactly what we did for London based content agency Something.

It’s all in the name

Something — A thing that is unspecified or unknown. It can mean anything or nothing at the very same time. Through this logic we decided to reinvent the expected delivery of a logo. Typically, you see a logo, identify it and make associations, rarely saying the brand out loud.

By censoring the logo and incorporating it into language we encourage the audience to fill in the gaps placing Something in the subconscious through the conscious.

Who says we can’t have fun? A brand built around language provides us with limitless opportunities to play, evolve and even provoke. Oozing with personality and allowing us to flex our funny bones, Something will challenge you to think but should not be taken too seriously.

 

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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