We're all aware of the many valuable uses for plastic but we've become addicted to single-use plastic products that are wreaking severe havoc on our environment. Two brands have joined forces just in time for the U.S. Open and Serena's swan song to make a small impact on this ongoing global crisis. Enter sustainable shoe brand Rothy's and evian®, the 230 year old natural spring water brand. These pioneering companies have partnered to create a tennis-inspired capsule collection designed from 72,000 evian® water bottles rooted in sustainability.
Together, the two brands partnered to collect, recycle and repurpose evian® water bottles from New York's largest tennis tournament in September 2021 furthering a shared mission to keep plastic waste in the economy and out of nature. The result, a timeless collection of shoes and accessories including a special-edition racket bag that has already sold out! To create the capsule collection, evian bottles were blended with other recycled plastic bottles and then transformed into soft, washable thread, which Rothy's used to knit each item to shape. The limited-edition offerings feature an assortment of durable and washable footwear, tennis gear and accessories.
"Inspired by the staggering amount of waste our founders saw in other footwear manufacturing, Rothy's was founded with the goal of creating something better: better materials, better production, better product. We have built a sustainable business from the ground up, including an owned and operated Rothy's factory, where every single Rothy's product is made. We are excited to collaborate with evian to showcase Rothy's transformative capabilities and prove that through innovation we find new uses for single use plastic." — Saskia van Gendt, Rothy's Head of Sustainability
As both Rothy's and evian pursue a closed-loop future, the partnership comes on the heels of both brands' commitments to be circular by 2023 and 2025, respectively.
