In its mission to pave the way for a sustainable future driven by hydrogen power, US-based start-up Croft has enlisted the expertise of Layer Design. From the very beginning, Layer Design has been intimately involved with the branding, leading the development of an impactful identity and product portfolio that highlights the potential of hydrogen technology. The focus was on celebrating robust engineering, simple usability, and engaging forms that empower users with the long-range and extreme capabilities of hydrogen.
Layer Design played a pivotal role in shaping Croft's brand identity. From the inception of the project, they collaborated closely with the Croft team to understand their vision and goals. This collaboration resulted in the creation of a powerful brand mark that captures the essence of the brand's mission. In addition to the brand mark, Layer Design also developed a comprehensive CMF (Color, Material, Finish) strategy, a tone-of-voice guide, and engaging product designs that align with Croft's values and purpose.
The collaboration between Layer Design and Croft extended beyond branding and visual identity. Layer Design actively participated in numerous workshops with the Croft team, lending their expertise to assist in raising further funding for the start-up. This comprehensive involvement showcases Layer Design's commitment to the success and growth of their clients.
By meticulously crafting a brand identity that embodies the essence of Croft's vision, Layer Design has positioned the start-up as a force to be reckoned with in the sustainable energy industry. Through their expertise in product design and packaging, Layer Design has successfully showcased the robust engineering and simple usability of Croft's hydrogen-powered products.
With their innovative branding and visual identity project, Layer Design is playing a significant role in shaping a greener future. By empowering users with the potential of hydrogen power, Layer Design and Croft are jointly spearheading the movement towards a more sustainable and environmentally friendly world.
To learn more about Layer Design and their impactful work in the field of branding and visual identity, visit their website and discover how they are leading the way towards a brighter and greener future.
Branding and visual identity
For more information make sure to check out Layer Design’s website or follow them on Behance and Instagram.
