In the realm of design and editorial design, where form seamlessly marries function, the Urban Soul Project Book, meticulously curated by AG Design Agency, is an epitome of this union. Devised as a tribute to the architectural prowess of Urban Soul Project, this creation elegantly interlaces the vivacious culture of the team with their influential projects, creating a narrative that is as captivating as it is informative.
The book represents a gestalt of the people behind Urban Soul Project, their passions, and the creativity that pours from their souls into the buildings they craft. It is a testament to their journey, a thirteen-year long saga of ceaseless striving for architectural excellence.
The two-part composition of the publication is an ode to the "Less, but Better" principle. Bound in a hard cloth cover, the upper part delves into the soul of the architectural team. By asking over a hundred individuals to share their most vivid memories, the songs that fuel their creativity, their most frequently uttered phrases, and their favorite colors, the reader gains an intimate understanding of the architects who breathe life into the Urban Soul Project. This, is more than just graphic design; it is a carefully designed narrative that exudes authenticity and human connection.
The lower section transitions into a visual journey of the company's major projects, morphing the narrative into a catalog of visual delight. Here, the photographic artistry complements the architectural mastery of the Urban Soul Project, creating an aesthetic symphony of light, lines, and shadows. Through the lens of eminent photographers, the pages tell a wordless story of the countless hours spent on site visits, the tension and excitement of sketching and planning, and the collaborative spirit that infuses every structure with a distinct personality.
From a branding perspective, the Urban Soul Project Book is an exemplar of immersive storytelling. It encapsulates the heart and soul of the company, etching its essence onto every page, and showcasing the brand as a living, breathing entity.
When it comes to editorial design, the book triumphs through its seamless blending of text, images, and design elements. It respects the reader's journey, guiding them from the energetic ethos of the Urban Soul team to the tangible fruits of their labor. Each page, each image, each word is placed with a purpose, and that is to celebrate architecture's artistic and humanistic spirit.
In the end, the Urban Soul Project Book is more than just a publication - it's a beautifully designed time capsule, preserving the soulful journey of an architectural firm, its people, and the spaces they have breathed life into.
Branding, graphic design and editorial design
- Branding: AG Design Agency,
- Creative Direction: Alexandros Gavrilakis,
- Art Direction: Anna Trympali, Yiannis Petris,
- Publication: Aris Marinakis Architectural Editions,
- Curation: Vasillis Bartzokas & Design Ambassador,
- Print: The Future Format,
- Photos: Giorgos Vitsaropoulos
For more information make sure to check out AG Design Agency website.