MUNDA, a thrift store positioned in the heart of Greece, offers more than just second-hand clothes. It serves as a beacon for sustainable fashion, underscoring the significance of reusing and re-contextualizing clothing. Behind every piece lies a story, a journey through time, reflecting the ethos that Mateus Araujo infused into the brand's visual identity and branding.
At its core, MUNDA is a celebration of history and sustainability. The store curates hand-selected pieces, each bearing tales of their past, contributing to the brand's narrative. These aren't mere clothes; they're fragments of history, waiting to be re-worn, re-loved, and re-signified.
The brand's nomenclature, "MUNDA," symbolizes the amalgamation of cultures. It stands as a representation of diversity, universality, and the collective essence that binds our world. Delving deeper into linguistic choices, MUNDA challenges conventions by adopting a feminine moniker, nudging one to rethink societal norms and questioning why we often lean towards masculine terminology when referencing our planet.
A brand isn't just about the products it offers but also the philosophy it embodies. MUNDA's stance is clear – consumers wield immense power. By making thoughtful purchasing decisions, they have the potential to usher in change. MUNDA doesn't just sell clothes; it bridges eras, connecting the past with the present, urging consumers to be conscious, purposeful, and to recognize their role in sculpting a sustainable future.
Visually, MUNDA's identity is a homage to retrofuturism, drawing inspiration from varied artistic movements spanning contemporary history. The logo, as showcased in the provided imagery, is versatile. It exudes an organic and exotic charm, capable of evolving yet retaining its core identity. This adaptability resonates with the brand's mission: to remain timeless, irrespective of prevailing styles.
The printed materials accompanying the brand further accentuate its dedication to art and symbolism. There's a palpable sense of nostalgia, a vintage aura that transports one to different epochs. Yet, it's seamlessly intertwined with the present, highlighting MUNDA's belief that art, in all its forms, remains evergreen, transcending temporal boundaries.
In conclusion, Mateus Araujo's design for MUNDA serves as a masterclass in branding. It's not just about creating a visual identity; it's about encapsulating a brand's essence, its stories, and its vision. With its unique approach to branding and design, MUNDA stands as a testament to the transformative power of design, emphasizing that with the right touch, history can be both preserved and redefined.
Branding and visual identity artifacts
- Design: Mateus Araújo
- Type: Visual Identity