Design by Plus X, with elegant UI and UX for EQL, the concept store by Handsome, is shaking up the fashion scene for millennial consumers in South Korea.
Featuring a mix of Handsome's own brands, social media favorites, and up-and-coming designers, EQL is all about offering a unique shopping experience.
The recent EQL UX/UI Strategy Project is making waves in the industry. By harnessing user feedback and insights, the goal is to enhance the user experience and interface of the EQL platform, creating a more engaging and seamless experience for shoppers.
The team at Plus X is focused on creating an experience that's truly unique to EQL. They aim to "equalize the trends that customers desire through a continuous consumption experience of content and products that only EQL can offer." This forward-thinking approach is set to redefine how millennials interact with the platform.
Inspired by the Equals Sign
Taking inspiration from EQL's iconic equals sign (=) identity, the design principles are centered around three core elements:
- Maintain (=): Preserving the essence of the EQL brand and what makes it resonate with users.
- Add (+): Enhancing the experience with new features and functionalities to meet evolving needs.
- Reduce (-): Streamlining the interface and removing any unnecessary clutter for optimal clarity and ease of use.
For more information make sure to check out plus-ex.com
Web design and UI UX artifacts
