Explore the branding and visual identity created by Forner Studio for Ooma, a company specializing in mushroom microdose blends for mind, mood, and well-being.
In a world increasingly seeking natural wellness solutions, Ooma emerges, offering mushroom microdose blends to support mental and emotional well-being. Forner Studio, a creative agency known for its innovative approach, was tasked with developing a branding and visual identity that would capture Ooma's essence and resonate with its target audience. The result is a captivating blend of design elements that effectively communicate the brand's values and mission.
The name "Ooma" itself plays a crucial role in shaping the brand's identity. Derived from the word "mushroom," it emphasizes the "oom," cleverly connecting it to words like "ooh" and "oomph." This association subtly suggests a positive shift in mood and energy, aligning with the benefits of microdosing.
The logo designed for Ooma is a visual masterpiece. Its bold and memorable form instantly captures attention, while the playful curves subtly hint at the shape of a mushroom. This symbolism extends beyond the physical form, representing natural ingredients, personal growth, and transformation. The warm color palette further enhances the design, striking a balance between the invigorating and the calming aspects of the Ooma experience.
The tagline "The Mind Inspired" succinctly captures the essence of Ooma's mission. It translates the cognitive benefits of microdosing into an emotional language that resonates with a broader audience. The submark further reinforces this message by blending the mushroom form with an artist's palette and a landscape, symbolizing creativity, inspiration, and the connection to the natural world.
Ooma's messaging is clear, concise, and reassuring. Phrases like "Ritual, Not Habitual. Happy, Not High." address potential concerns and misconceptions surrounding microdosing, ensuring newcomers feel comfortable exploring this wellness practice. The typography, reminiscent of vintage foraging field guides and art catalogs, adds a touch of warmth and nostalgia. The asymmetrical "type journeys" used in the layouts further enhance the sense of exploration and growth associated with the brand.
The packaging design for Ooma's products is as thoughtful and impactful as the rest of its branding. It evokes a sense of transformation, reflecting the natural ingredients like sargol saffron used in the blends. The packaging also serves as a guide for users, providing clear instructions and information about microdosing.
Forner Studio's work on Ooma's branding is a testament to the power of a holistic approach. From the name and logo to the messaging and packaging, every element works in harmony to create a cohesive and compelling brand identity. This visual language effectively communicates Ooma's mission, values, and unique offerings, setting the stage for its success in the growing wellness market.
Branding and visual identity artifacts
