Goodays Marketing Tools: A Streamlined Visual System by Palantis

12/04 — 2025

by ibby

A streamlined marketing system for Goodays designed by Palantis, featuring modular tools, clear typography, and data-driven visuals built for scale.

Goodays, formerly known as Critizr, has become one of Europe’s leading platforms for customer interaction management. Since 2012, the company has championed a simple belief: every interaction matters. Its mission has always centered on improving everyday retail experiences by helping brands build genuine, data-driven relationships with their customers.

As Goodays expanded, so did the need for a more coherent ecosystem of marketing and communication tools. To bring clarity, structure, and visual consistency to this growing suite, the brand partnered with Palantis Brands for design and deployment, building on the foundational artistic direction from Verve Agency.

The result is a clean, modular, and highly functional visual system designed to scale across Goodays teams and all client-facing touchpoints.

A System Rooted in Clarity and Accessibility

Palantis translated the Goodays brand DNA into a series of streamlined visual assets. Instead of designing isolated pieces, the team focused on creating a toolkit of components that can be easily assembled, reused, and adapted while maintaining a consistent graphic rhythm.

The typographic stack of Produkt, IBM Sans, and Aleo forms a rational yet expressive foundation. Produkt brings structure, IBM Sans provides modern functionality, and Aleo adds subtle warmth. Together, they support everything from dashboards and reports to long-form documentation.

The visual language is intentionally minimal. Goodays handles large volumes of customer interaction data, so clarity and legibility were treated as core design principles. Palantis applied a restrained palette, consistent grids, and simple iconographic cues to ensure information remains readable at both macro and micro levels.

Pedagogical Tools for a Data-Driven Platform

A standout element of the project is the development of user guides tailored for project managers. These guides simplify onboarding and accelerate understanding of workflows and KPIs in a way that feels both instructional and elegant. Palantis also created a suite of infographics and data visualizations for the monthly marketing reports. These visuals transform dense datasets into clear, pedagogical graphics that help teams interpret insights quickly and confidently.

A Newsletter Kit Built for Speed and Cohesion

To support the marketing team, Palantis developed a complete newsletter kit on Postcards and synchronized it with HubSpot. The kit makes it easy to build and deploy campaigns rapidly without compromising brand consistency. Components can be mixed, matched, and adapted to meet campaign needs.

Motion Extensions on Vimeo

The project also extends into motion design with a suite of animations crafted to support digital campaigns, product explainers, and internal presentations. These motion assets reinforce the Goodays visual identity through pacing, transitions, and typographic movement.

A Cohesive and Scalable Communication Framework

The redesigned Goodays marketing system shows how thoughtful visual tools can simplify complexity. By combining clear typography, a modular grid, and educational design elements, Palantis created a cohesive framework that helps Goodays communicate with precision, whether onboarding a new retail partner or presenting insights from thousands of customer interactions. This project is a strong example of design functioning as infrastructure. It is the connective system that allows a rapidly growing company to express itself clearly and consistently at scale.