by ibby
Das Brot aus dem Glas (The Bread from the Jar) rethinks home baking with a clever solution: a ready-made bread mix packed into a reusable glass jar that is the baking dish. Just open, bake, and serve. Once you’re done, refill packs keep the jars in use—and out of the trash. To match the product’s inventive format, Studio Jörn Beyer developed a fresh visual identity and packaging system that highlights clarity, boldness, and utility.
Design with Purpose
The round shape of the baked bread becomes a central visual element. It shows up throughout the design—from graphic circles to packaging cues. A bold use of color and clear labeling make each bread mix easy to spot and even easier to remember. The updated identity feels modern but familiar. It reflects the product’s premium quality while keeping it practical for everyday use. Whether served with cheese, antipasti, or alongside a warm dish, Das Brot aus dem Glas adds flavor and simplicity to the table. Studio Jörn Beyer also produced the 3D visuals, adding texture and realism that make the packaging system come alive on screen and shelf.
Photos: Courtesy of Studio Jörn Beyer
Learn more here: https://www.joernbeyer.studio
