We share a lot of articles on branding and visual identity. Most of the work we feature is very clean and tend to be super digital for lack of better term. What I want to say, that most of the symbols and logos lose a bit of the original traces from the sketch phases.
Let's take a look at this colorful rebranding by the folks from Carré Noir, it's a branding agency located in beautiful Paris, France. They have worked with Stootie to helped make a bold and evolving identity based on the theme of "people energy". Imagine having a group of individuals available to help with your daily chores from renovations, moving, deliveries and more. I love the super clever concept of the logo and seeing animated gives a total giveaway of what the brand is all about. Props to everyone involved in this project.