vial is a conceptual modular multivitamin packaging system by Presentable that explores repetition, structure, and trust through design. The supplement aisle is rarely a calm place. Bright colors, bold claims, and an endless parade of “must-have” formulas compete for attention, often leaving design as an afterthought. vial is a conceptual multivitamin packaging system by Presentable that takes a very different approach. Instead of urgency or exaggerated health promises, the project treats daily supplementation as what it actually is: a repetitive habit.

Rather than designing individual packs, Presentable built a system. Structure, consistency, and repetition form the backbone of vial. The idea is simple but effective. Trust comes from predictability, not persuasion. Every element follows a strict set of rules, creating a framework that feels stable and easy to navigate over time. Nothing shouts. Nothing tries too hard. The system just works.

Concept and Inspiration

The conceptual reference point comes from Piet Mondrian, not in terms of visual mimicry, but through shared logic. Mondrian’s work is all about relationships between form, spacing, and proportion. That same mindset is applied here. Each pack uses the same underlying structure, with variation introduced only when it improves clarity. Color, layout, and information shift within a fixed grid, creating rhythm without chaos.

Seen together, the packs feel like parts of a larger organism. Individually they are functional and clear, but their real strength lies in their collective behavior. The system feels dependable because it behaves the same way every time. No surprises, no visual detours, no last-minute design flourishes trying to steal the spotlight.

Design

Visually, vial is intentionally restrained. A modular grid keeps everything aligned and balanced across formats, making the system scalable without losing coherence. Color is used sparingly and without emotional symbolism. Its role is purely practical: differentiation and navigation.

Typography plays a supporting role rather than a starring one. It is treated as an information tool, not a branding gimmick. Hierarchy is clear, spacing is generous, and legibility is prioritized over personality. The result feels more like a well-designed manual than a marketing campaign.

Materials and finishes follow the same philosophy. Nothing feels overly premium or decorative. There is no attempt to glamorize the product. The design stays grounded, focusing on long-term usability rather than first-impression theatrics.

Outcome

vial is a conceptual study in design discipline. By leaning into repetition and structure, Presentable proposes a different way of thinking about wellness packaging. One where consistency builds trust, and design steps back instead of stepping on the user’s toes. In a category obsessed with transformation and urgency, vial suggests that reliability might be the real luxury. Less “this will change your life,” more “this will fit into it.” And honestly, that feels like a healthy shift.