Discover how YUNGBLD Studio branding revitalization for Irish tanning companey b·bold with a fresh visual identity, captivating packaging design, and inclusive messaging aimed at Gen Z.
YUNGBLD Studio's recent rebrand of Irish tanning brand b·bold is a masterclass in capturing the essence of a target audience through impactful branding and design. Aimed squarely at Gen-Z self-tan enthusiasts, the project encompassed a complete overhaul – from brand strategy and visual identity to packaging and animations.
b·bold approached YUNGBLD with a desire for a "brand facelift," seeking an identity that would help them stand out in a competitive market and resonate with a younger demographic. Recognizing the need for a bold and inclusive approach, YUNGBLD embarked on a comprehensive rebranding journey.
YUNGBLD's strategy centered around creating a brand identity that reflected b·bold’s core values: confidence, inclusivity, and empowerment. The team meticulously crafted a brand voice and taglines that resonated with Gen-Z, speaking directly to their aspirations and desires. The visual language evolved to embody this boldness, featuring a customized typography inspired by the sun's rays, symbolizing warmth, radiance, and confidence.
A moody color palette was carefully chosen to reflect the sophisticated and modern aesthetic desired by the target audience. This palette was further enhanced by clean, inclusive photography and model direction that celebrated diversity and body positivity.
Packaging Design: A Visual Statement:
The rebranding also extended to a striking new packaging design. YUNGBLD's 3D renderings brought their vision to life, showcasing innovative designs that were both functional and visually engaging. The packaging became a canvas for expressing b·bold's unique personality, communicating its values and inviting customers to experience the brand firsthand.
YUNGBLD's commitment to delivering a complete brand transformation went beyond visual aesthetics. The studio also created engaging animations that breathed life into the brand story, further captivating their target audience. This holistic approach ensured that b·bold’s rebrand was not only visually impactful but also resonated on an emotional level with Gen-Z consumers.
The YUNGBLD Studio's work for b·bold exemplifies the power of strategic branding and design in shaping a brand's identity and connecting with its target audience. By understanding the nuances of Gen-Z culture, YUNGBLD created a rebrand that is both bold and inclusive, positioning b·bold as a leader in the self-tanning market.
To see more of YUNGBLD Studio's impressive work, visit their Behance page.
Branding and visual identity artifacts
