Jul 17, 2019
In 2018, Graphéine freshen their designer minds with the Adobe Hidden Treasures Design Challenge, which allowed them to pay tribute to the Bauhaus by creating the most designer football team in the world, as well as reinventing the famous German sausage as a typographic hot dog.
This new season, they have taken up the invitation of Vinochromie to offer them a new atypical subject to test their creativity. “A short break between two customer briefs, since the graphic creations you are about to discover have been inspired by the tasting of four South African wines....” the designers added.
From this reflection was born the oenotypo concept which offers 20 creations to discover South African wines. A conceptual answer through typographic visuals. The word becomes image in each of the visuals created for the occasion. The result is a tasting of 20 creations in which it is a question of red wine, white wine, South African soil, barrels, letters, expressive character designs... In the same way that wine tasting delights the senses while inviting a specific and unsuspected vocabulary, we have decided through this exhibition to introduce our guests to the formal richness of typographical experimentation. œnotypo is a formal and poetic sensory initiation to typography that illustrates the qualities of South African wines.
Among the works created, four of them directly respond to the selection tasted. The other creations offer the team's immersive readings to discover South African beverages. The opening provided an opportunity to confront these two worlds and share each other's knowledge. A friendly experience that allowed the Vinochromie and Graphéine teams to meet their passions and share their interpretations. A very good creative experience that we will be pleased to repeat!
Photo credits: Bruno Aussillou
Discover more photos of the opening evening: https://myalbum.com/album/mvq2SXRnQHLF
All the artworks designed by Graphéine are exhibited until September at Les Caves du Louvre, 52 rue de l'Arbre Sec - Paris 2.