Optus Rebranding

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Big, bold, fresh, new are the few keywords that the gang behind Re Sydney were giving to be responsible at rebranding Australia’s second largest telecommunication company named: Optus. In front of this superb but enormous project, that new look had to go and live through music, sports and tv content. Let's sit back and take a closer look at this global collaborative project to inspire people with what one can make possible.

Optus, Australia’s second largest telco, is embarking upon an aggressive change strategy, expanding from delivering telecommunications to creating rich customer experiences with an emphasis on entertainment. Re was asked to create a new brand, fit for this bold new world. The new positioning places Optus’s iconic ‘Yes’ in the hands of its customers. The brand is shifting from saying ‘Yes’ to creating ‘Yes Moments’ for customers. When Optus gets things right, the response from the customer is ‘Yes’. Conceived as a digitally native brand, the new identity pares back design elements to let entertainment speak for itself. The brand expression feels bigger, bolder and lives through music, sport and TV content. With a brand as relevant and compelling as the content it delivers, Optus is rewriting the rules on what a telco can be. The new brand strives to inspire people with what Optus can make possible.

About Re Sydney

Re Sydney is an agency based in Sydney, Australia that focuses their work into graphic design, branding and typography. Their motto? Create brands that move at the speed of culture.

Credits

Re Sydney
Michael Webster
Alex Creamer
Michael Kirkpatrick
Chris Maclean

More information: http://re-sydney.co.

Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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