ÓST is a candle brand from Brazil that elevates candles into design objects through thoughtful branding, product design, and a cohesive visual identity by the talented team at Estudio Capim. 

ÓST is a candle brand from Vitória, Brazil, founded by Laila and Jana with a clear ambition: to treat the candle not as a decorative afterthought, but as a design object in its own right. As a candle connoisseur, it is refreshing to see a project that approaches the category with this level of intention and respect for form, material, and experience.

Developed from the ground up by Estudio Capim, the project spans naming, strategy, visual identity, product design, packaging, signage, and digital applications, resulting in a cohesive system where brand and product speak the same language.

In a market saturated with familiar shapes and visual clichés, ÓST positions itself through restraint and clarity. Each collection is produced in limited editions, using high-quality materials and refined finishes that emphasize tactility and presence. The candle becomes a sensorial object, meant to be observed, felt, and experienced within a space rather than simply consumed.

At the heart of the project is the idea of inviting people to “look again.” Rather than following trends, originality emerges through consistency. Forms, materials, typography, and tone work together as a unified whole, extending seamlessly from the object itself to packaging and retail expressions. This coherence gives the brand a strong sense of authorship from the outset.

The name ÓST carries layered meaning. In Portuguese, it relates to hosting, reflecting the role candles play in moments of hospitality and gathering. It also nods to the idea of a vessel, something that holds presence or spirit. As an acronym, ÓST stands for Observar, Sentir, Transformar, which translate to Observe, Feel, Transform. This philosophy mirrors how the brand hopes users engage with its products.

By elevating candles into thoughtfully designed objects with aesthetic and emotional weight, ÓST shows how a unified branding system can reshape a familiar category, one detail, one material, and one quiet moment at a time.