Explore how Recreio masters branding and visual identity by evoking daily moments of joy and relaxation, transforming routine into recreation.
In the world of branding and visual identity, the essence of a brand often hinges on its ability to connect emotionally with its audience. Recreio, a brand conceptualized by Fruno Lima, exemplifies this principle. Drawing inspiration from the universal sentiment of longing for recess – the cherished break in a mundane school day – Recreio transforms an ordinary moment into an extraordinary experience.
Fruno Lima’s approach in designing Recreio’s branding is steeped in simplicity yet resonates deeply with a sense of nostalgia and joy. The concept revolves around the pivotal moments of recess, a time synonymous with freedom and happiness. By tapping into these emotions, Lima crafts a brand identity that is not only relatable but also evocative of some of life's simplest pleasures.
The choice of the name 'Recreio' is a strategic element in establishing this connection. It serves as a reminder of those fleeting moments of leisure and relaxation amidst the chaos of daily life. This name doesn’t just represent a brand; it invites the audience to relive the joy of a recess, a pause, a momentary escape from the rigors of their routine.
The visual elements of Recreio’s branding further reinforce this theme. The design is minimalistic, focusing on clean lines and a subdued color palette, which helps in evoking a sense of calm and simplicity. This minimalism is not just a design choice but a strategic tool to convey the brand's core message – the beauty of taking a break and finding joy in the little things.
In summary, Recreio’s branding and visual identity, as crafted by Fruno Lima, stands as a testament to the power of emotional resonance in design. It is a brand that doesn't just sell a product or a service; it sells an experience, a feeling, a moment in time. Through its thoughtful design, Recreio captures the essence of what it means to take a pause and enjoy the simplicity of life’s small pleasures.
Branding and visual identity artifacts
- Project type: Branding and visual identity
- Where: Camboriú - SC.
- GIFs and photos: @punk.x.zen e @joao.pedro.varela.
- Architecture: @linhacatarina
For more information make sure to check out Fruno Lima on Behance