I love what people can do with motion and 3D graphics these days. I also have the pleasure to work with some of these amazing guys that can do things that I never thought imaginable like giving a 3d effect/depth to regular photos.
A piece of tailor made paper merges an extraordinary packaging concept and an exceptional product into one. Sold in Fedrigoni showrooms only, the limited Edition of Leica Cameras is wrapped so intimately by fine paper, the “unboxing” reminds of a paper sample book and turns into a Fedrigoni brand experience. Finally, the paper also replaces the cameras traditional leather banderole and becomes an integral part of it and not just its packaging.