If you are a Spotify user, you must remember their insanely beautiful 2018 Wrapped where each year, this initiative will attract quite a buzz on social media.
PANTONE, following the end of the year tradition, announced the PANTONE Color of the Year for 2019. For next year they picked the PANTONE 16-1546 Living Coral. I would call it Millenial Pink but, hey I am not a color expert so I will respect their choice and I will even say I kind of like it to the point that I will experiment to make the whole site using this color. The new design gives us a bit more flexibility to try these things.
An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge
Back to the color of the year, PANTONE's website describes it as vibrant, yet mellow, PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. They also added: In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Very interesting description of a color. I also agree that Living Coral brings the familiar and energizing aspects of color found in nature and I look forward to seeing it being used in 2019. To celebrate I will select some photos that match the theme. All images courtesy of Unsplash.