Penguin Random House - Concept Project


I have seen quite a few personal projects in which a designer picks a website, usually a famous one, and redesigns it from scratch. The designs are generally beautiful and well executed. We know that there are minimal constraints that most designers for those companies might face. Among all these posts about personal redesigns, the one that Serge Mistyukevych put together for Penguin Random House is indeed one of the most complete and really well thought out.

Serge is a multidisciplinary designer primarily focusing on creative direction, UI/UX and interaction design. He is passionate about designing digital products the right way for the people who use them. And love to create expressive and effective designs, with scrupulous attention to details.

For more information about Serge check out his website at

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.